The digital marketing brings real revolution in the way we grow our business. SMEs are doing everything they can to follow the changing behavior of their customers. Traditional businesses are evolving their business model to strengthen their online business. At the same time, they are reviewing their overall marketing strategy.
Their purpose is simple: " capture a part of the digital market that is only growing ".
Attracting your target customers on their website makes all the difference with an inactive online business. Getting visitors to your site is the 1st step. Then you have to turn them into contacts, subscribers, customers. Digital marketing offers you many tools to capture leads, generate leads and retain your customers. Among the most profitable internet marketing levers:
- Optimization (SEO)
- Paid referencing
- E-mailing
- Content Marketing
- Social media …
These digital strategies offer companies the best opportunities to grow quickly and sustainably.
Do you really wonder why you should invest in your digital marketing? Here are 9 reasons that show you his interest and why he helps you in the development of your business.
1. Digital marketing makes business accessible to everyone
Previously, marketing campaigns were reserved for companies with a large advertising budget, multinationals. Today, digital marketing has redistributed the cards. The company that starts up and has few means rivals the bigger ones. It has no more complexes to have and takes its share of the market.
With digital marketing, even a freelancer who starts his business can set up a simple business process when it was previously impossible. No need for a call center, you can communicate easily and efficiently with several customers, who are sometimes at the end of the world. I experience it every week.
2. Web marketing is more profitable than traditional marketing
SMEs do not always have an unlimited promotional budget. A digital strategy provides them with an extremely profitable marketing channel that delivers fast and measurable results. A report from Gartner indicates that a large proportion of companies say they realize significant savings by using web marketing to promote their products and services.
This is the main reason why marketing budgets are gradually being shifted to digital. The graph below shows that the cost of leads generated by web marketing actions is much lower than that of traditional media.
3. Digital offers the best conversion rates
The conversion rate is one of the main elements to measure the interest of web marketing actions. It allows knowing the percentage of traffic that is converted into prospects, subscribers, requests for quotes and sales. The acquisition of traffic is useless if there is no conversion. This is why we measure the impact of an advertising campaign in a concrete way. This makes it possible to optimize the conversion rate, which is now the number one priority.
There are marketing and technical tools like SEO, content marketing, social media and emailing. Digital communication enables fast and effective interaction with a target audience. This produces results far superior to traditional media.
4. Digital communication contributes to revenue growth
For you and your business, digital communication gets great conversions that will drive up your revenue. The implementation of a digital communication strategy provides 2.8 times more results than a traditional strategy.
This expectation of revenue growth is 3.3 times more likely to grow. This offers prospects for expansion into new markets. Google claims that the Internet is the most powerful growth vector for SMEs.
5. Web marketing facilitates interaction
One reason that digital marketing takes precedence over traditional methods is the ability of its tools to interact in real time with a target audience. He expects a real commitment from a brand, and it can respond to it. Proactivity enabled by the internet offers companies the opportunity to stand out clearly.
A digital marketing agency can understand a great deal about your business target. By engaging in dialogue, web marketing makes it possible to know the expectations of your customers, their needs and how to sensitize them to act. This information guides you to offer the best customer experience, develop a true relationship and optimize your royalty rate. Finally, the digital transformation will offer you the opportunity to make your ambassadors.
6. Do not forget mobile marketing
The mobile web has become the preferred medium of consumers. Whether you go shopping in town, meeting with your sales team or celebrating your eldest son's birthday, we always have our smartphone at your fingertips. I admit, even when I go running, I tend to take my mobile.
Should your business strategy take into account changing consumer behavior?
In addition to off-line advertising, marketing is used to reach mobile consumers. This offers new growth paths that will only strengthen in the years to come. Mobile marketing is particularly interesting when making purchasing decisions. For example, when I want to make sure to make the right purchase in store, I consult my smartphone. Have you ever done the same thing?
7. Digital marketing is crucial for your brand strategy
Great power of e-marketing is attracting ultra-targeted traffic. This audience is interested in your content and wants to know more about your company, your products, and services. He wants to know more about your notoriety, but above all, he is directly more inclined to go to the act of purchase.
It is important for your brand to keep your promises. This will strengthen your relationship and, may turn some customers into true influencers. It goes without saying that these people are the most loyal and regularly interact with your website.
Your brand will see its reputation grow. Your customers will talk more easily to you around them. The reputation of your brand content can become viral. This accelerates your growth by offering you opportunities to reach new markets and strengthen your position in your current field.
8. Online marketing offers the best ROI
ROI is the return on investment. Digital tools offer a much better ROI than traditional communication tools. Traditional marketing is often too expensive for small businesses. Its results are not always measurable.
On the contrary, a webmarketing and SEO agency brings you quantifiable results that will allow you to grow ever faster. Online marketing gives rise to quickly assessable returns. If you get a new subscriber, a quote request or a purchase, you are immediately aware. Marketing automation will allow you to go even further while lightening your work.
Digital marketing provides you with a continuous flow of qualified traffic that is turned into leads. The more your business acquires visibility and relevant traffic, the better your ROI will be.
9. Social marketing breeds trust
Digital marketing is an intelligent use of social media. These give pride of place to consumers who share their experiences. This engenders interaction with companies that can benefit by building strong relationships with their audiences.
If you read on Facebook that a friend liked, or not, a product he just bought, do you trust him? Personally, this opinion is essential for me. Many studies show that this is the case for the majority of people.
Social marketing relies heavily on these signals. They serve as real evidence and customer testimonials support the argument of companies that are now easily questioned. The stronger a social signal, the more confidence it creates.
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